From Celestino Gianotti, CEO of BlisscoMedia srl, the Hi-Tech Company behind Amutsu:
Imagine... another Sunday afternoon. You're hanging with your buddies, having another beer, or maybe you're gone out for a picnic with your children. Everything's fine but at a certain moment someone lose the thread of a conversation, silence arise, nobody's smiling anymore... embarrassing, right?
Now you have two options:
Option 1: Just wait a few seconds until someone says: “ok guys, it's time to go home”. Everybody's has the feeling that the party ended a little too early but no one has a joke strong enough to relaunch the afternoon and make the group order another beer (or make the children stop arguing).
Option 2: Wear the Amutsu Dragon TSshirt, take your smartphone out and BOOM! Entertainment, hearty laughs, children going crazy and another hour of fun
Yes you can easily have this hi-tech newness and turn it into an entertainment machine.
Take a look at the first video we did during the researches
Why Doesn't Anyone Use High-end Technology for Making People Socialize and Feel Good?
I often travel the world for business events about technology and in particular about Augmented Reality and Mobile Gaming.
During the coffee breaks at the conferences I always try to have some “strategic” conversation with the end users. Speaking in English is not my best skill, but I love to talk with tech-enthusiasts and non-pros in the audience for getting feedback on our products and for truly understanding what people want from technology.
During these years of chatting with normal people I saw some words constantly emerge from the end user's voice.
“I want an app for playing with five friends simultaneously”
“I want my mobile to tell me which people I'm similar to in this room”
“I want technology to help me to break-the-ice at a dinner party“
What they really means is that they want the technology to help them in a social environment.
So I decided to do some research around the whole area of social uses of Augmented Reality, and I found a huge hole: nobody's developing products for making people socialize and feel good.
With Augmented Reality you can have information, you can play with things, and you can be amazed. But what about making some noise with your buddies?
Here we saw a big opportunity and decided to work on Amutsu Dragon, making an entertaining experience that can be taken and enjoyed everywhere in a social environment.
So we decided to go for T-Shirt Production and you know what? We had a lot of fun!